CHAPTER TEN

The Breadfall - Mosman

The ring of a ship bell faintly in the distance is the first clue that something magical is waiting around the corner. The ship bells’ rings are reminiscent of youthful days and begins to put a little smile on people’s faces.

For children, the joy is more instantaneous. With eager anticipation of seeing what, how, why and where. They cannot wait to explore.

Soaring to a height of 6.4 metres, the Mosman Breadfall is revealed as customers meander through the store, experiencing amazing fresh produce and expansive selection of goods. It is with great excitement that we share our Breadfall with Harris Farm’s loyal following in Mosman.

The Mosman Breadfall is our most adventurous design and stretches beyond the boundary of expectations. The Breadfall’s base stands at 3.5 metres high and extends along the ceiling space for 5 metres before finally transcending up into the bakery on the floor above.

Testimonials

George & Calista of Found Design Made have showed exceptional commitment to the making of the Mosman Breadfall. Their knowledge of construction and meticulous eye for detail has produced a unique shopping experience for our customers. It is true show-stopper and talking point within the Mosman community.

Michael Allen - Mosman Store Manager

Harris Farm Markets

The Breadfall features a metallic palette of hammered charcoal, burnished bronze and elegant brass. The high-end finishes reflect Harris Farms’ commitment to offering the locals a truly unique shopping experience.

With a utilitarian approach, the Mosman Breadfall design is brought back to the barebones, expressing the framework, revealing componentry and exposing the mechanics for all to see. The result is a theatrical experience with the Grain Bakery’s freshly baked breads showcased.

Testimonials

The Breadfall showcases the journey of fresh bread directly from the bakery’s oven to the customer’s basket. The transparency of the process is embraced by the customers. From the bakery, customers watch in awe as the fresh loaves of bread disappear through the floor and are transported to the lower level. It is ingenuity at its finest!

Michael Allen - Mosman Store Manager

Harris Farm Markets

The Mosman Breadfall is made up of a large number of components. Just the framework alone consists of 490 metres of steel with 185 metres of chain. With 5125 screws, 9800 washers, 2250 nuts, 260 bolts and 1100 brass dome nuts, it has been no small feat in assembling the Breadfall. Each and every component has been meticulously put together by hand.

There are multiple points throughout the store journey that the customer can interact with the Breadfall. On the upper floor, customers can see the Grain Bakery load the freshly baked bread onto the Breadfall. With a full height glass balustrading to the Breadfall, one can see the bread slowly descend down to the store below. On the lower level, customers can select their baked item, pull the rope and it is dispensed from the “nest”.

Both the baker’s loading and the customer’s dispensing causes the “nests” to move around the circuit. The moving “nests” can be viewed from all aspects within the store, especially as the customers walk underneath the Breadfall’s bridge to the cashiers’ counters.

Testimonials

Found Design Made’s ‘Breadfall’ at Harris Farm Markets Mosman transforms the ordinary task of purchasing bread into a truly extraordinary, whimsical experience that will put a smile on the faces of all. Seeing and utilising the Breadfall is definitely something I look forward to whilst doing one of my least favourite tasks... shopping!

Patrick Blacker - Founder

Blacker Media

With our small team, care and consideration has been taken on every step of the journey to bring a little mechanical magic to Mosman. Nothing warms our hearts more than to see a child’s sense of accomplishment after pulling the rope, bagging the family’s bread and walking away with a little joy in their step. We are passionate about creating innovative designs that engage and provide an experience that is both truly memorable and enduring.